In July 2022, SnackRigo Co., Ltd. marked a significant milestone with the launch of its first snack brand, PHYTOFLAKE. This brand stands out in the food industry as a plant-based health snack brand, and its inaugural product lineup features cereals that are sugar-free and high in protein, catering to the growing demand for health-conscious food options.
A notable aspect of PHYTOFLAKE's strategy is its commitment to addressing social issues through its product sourcing. Annually, South Korea faces a surplus production of rice, amounting to approximately 200,000 to 300,000 tons due to imbalances in demand and supply. PHYTOFLAKE has chosen to use Korean rice as its main ingredient, turning this surplus into an opportunity to create nutritious products while addressing a significant social challenge.
Furthermore, PHYTOFLAKE aims to pioneer the premium cereal market in Asia, which is currently dominated by the granola trend. By introducing its unique cereal products, PHYTOFLAKE seeks to capture a significant share of this market. The brand's focus on high-quality, plant-based ingredients positions it to appeal to a broad range of consumers, particularly those seeking healthier lifestyle options.
The launch of PHYTOFLAKE is not just the introduction of a new product; it represents a shift in the market towards healthier, more sustainable eating habits. This brand aims to set a new standard in the Asian cereal market, offering consumers innovative, nutritious options that are not just good for their health but also beneficial for the environment. As PHYTOFLAKE grows, it seeks to become a leader in the health food sector, paving the way for more sustainable and health-conscious eating choices in Asia and beyond.